Editorial Standards & Content Principles

At Tennessee Bet, we’re committed to delivering accurate and high-quality content that’s truly meaningful for Tennessee bettors. By adhering to our rigorous editorial standards, we can keep offering information that’s reliable, consistent, and relevant.

Every guide we publish fully complies with SWAC regulations, helping ensure your rights as a player are always protected. This way, you can navigate the online betting world with confidence and ease.

Our Core Editorial Values

We take pride in upholding strict editorial standards in the creation, review, and publishing of all our content. Here’s a closer look at the six principles that guide our work:

Accuracy First

Every guide we write is based on verified and trustworthy information that’s fact-checked multiple times. We rely on primary sources such as operators and official SWAC documents to ensure our content is always accurate and up to date.

Editorial Independence

Although we are an affiliate site, our content remains completely independent. Commercial partnerships never influence our opinions, and we’ll always outline the pros and cons of a betting site so you’ll know just what to expect when signing up.

Regulatory Compliance

Our articles adhere to the strict guidelines set by the Tennessee Sports Wagering Council. This ensures that our content is fair, transparent, and in accordance with responsible wagering practices.

Transparency

We will always be honest about any commercial partnerships with betting platforms. Additionally, if we notice mistakes or outdated information in our content, we correct them promptly to maintain reliability and include a timestamp, so you know exactly when the update was made.

User Protections

Betting should be viewed as a form of entertainment, and not as a way to make money. For each and every guide we publish, we’ll always outline responsible gaming practices along with trusted resources for anyone who needs support.

Expert-Driven

Our team is made up of industry professionals, which means every guide is written by people who truly understand the world of sports betting. It’s thanks to their passion, expertise, and drive that we can offer helpful and reliable information about the sports betting world.

Content Creation Standards for Tennessee Betting

Research & Verification Process

Reliable information starts from the research process. Here’s how we make sure that every guide we publish meets our high standards when it comes to accuracy:

Multi-source verification: Every operator we feature on our site is first verified through multiple trusted sources to ensure that it’s regulated and follows the strict rules laid out by the SWAC.
Primary Sources First: We collect information directly from primary sources such as SWAC official reports, operator sites, and regulatory filings.
Cross-Referencing: Every claim about an operator’s features, bonuses, or policies is cross-referenced against SWAC rules and Tennessee state laws.
Real-World Testing: We personally test every operator we feature. This includes signing up, claiming bonuses, placing bets, withdrawing funds, and contacting customer support.
Regular updates: Our team monitors regulatory changes regularly. All information is updated within 48 hours of any amendments, so you always have access to the latest data.

We also follow additional Tennessee-specific verification steps, including:

Confirming the operator license status at tn.gov/swac.
Consulting SWAC monthly reports for operator performance data.
Ensuring the operator in question does not accept credit cards, in line with state regulations.
Verifying college betting restrictions for each site (no player props, no in-game college props).
Reviewing Tennessee REDLINE’s responsible gambling resources quarterly.

Author Expertise Requirements

We take great pride in working with some of the top professionals in the industry. All our Tennessee betting content creators must:

Have at least 2 years of experience in the sports betting industry before joining our team.
Have a thorough understanding of the Tennessee Sports Gaming Act, SWAC Rules, and mobile betting platforms.
Maintain active accounts with Tennessee-licensed operators so that they can test the platforms for themselves.
Participate in ongoing industry events.
Monitor regulatory updates.
Be specialized in areas such as odds analysis, bonus terms, and payment processing.

All author credentials are clearly outlined at the end of every article, so you know who’s behind the information you’re reading.

Fact-Checking Protocol

Accuracy is at the heart of everything that we do, and this is why all our guides follow a strict three-tier fact-checking protocol system:

Writer Research: First things first, all information and data are collected from primary resources, including operators, the SWAC, and other legislative sources.
Editorial Review: The content is then verified against Tennessee’s regulatory framework and our internal editorial standards.
Compliance Check: One final review to ensure our content is compliant with the rules set out by the SWAC, responsible gaming resources, and operator status.

For bonus terms, odds, and payment timeframes, we follow additional protocols to ensure every detail is correct. All factual claims are fully documented.

We also adhere to Tennessee-specific checks, including:

Verifying the operator license via the SWAC database.
Regularly updating any information related to Tennessee REDLINE (1-800-889-9789).
Outlining the prohibition of credit cards in all payment sections.
Clearly noting college betting restrictions.
Ensuring physical location requirements via geolocation technology are enforced.
Confirming the correct tax structure (1.85% on handle, not revenue).

Tennessee Regulatory Compliance

The sports betting industry is constantly changing, and there are many protocols we follow at Tennessee Bet to ensure we stay aligned with SWAC regulations. Our team closely monitors SWAC enforcement actions and rule updates — such as the June 2025 multi-factor authentication requirements — and we update our platform within 48 hours to reflect any changes.

All our content is built around the Tennessee Sports Gaming Act Requirements, which set the rules and requirements for operators, bettors, and the SWAC. When Tennessee operators face violations or fines, we update our content accordingly to keep our readers fully informed.

We also work closely with legal advisors to ensure we interpret Tennessee gambling laws correctly, making sure the information we provide our readers is accurate, reliable, and never misleading.

Independence & Objectivity Standards

Separation of Editorial and Commercial Functions

There is a strict organizational firewall between our content and business development teams. This means our writers and editors never take instructions from team members who are handling advertisements, partnerships, or affiliate deals. This ensures our content remains completely unbiased.

Similarly, whenever we partner with an operator or brand, we’ll always disclose the partnership, and this has no influence over our reviews, ratings, or recommendations. The editor-in-chief has the final say on all published content and reviews everything to ensure all the information available on our site is accurate, reliable, and trustworthy.

Review Integrity Framework

We take several steps to ensure that our reviews and analyses are ethical, fair, and transparent:

Consistent Methodology: Every operator we review is assessed using a strict set of criteria. This helps ensure that our reviews are credible, objective, and reliable.
SWAC-licensed platform: All SWAC-licensed platforms have an equal opportunity to be reviewed, and we do not favour operators that we have commercial relationships with. As mentioned, all platforms are analyzed equally and with the same set of criteria.
Critical Coverage: We report on operator issues, violations, and customer complaints so readers know what to expect before placing a bet.
Updates: We regularly evaluate platforms we’ve reviewed to keep up to date with any new offers or changes to their platforms. This way, we can keep our content current.

To maintain the highest standards, we follow several quality assurance measures. This includes:

Anonymous testing of operator platforms whenever possible.
Verifying the value of a promotion for ourselves rather than solely relying on operator information.
Our testing methodology and findings are fully documented for transparency.
Site features are tested by team members.
User feedback is incorporated from the Tennessee community.

Corrections & Updates Policy

We correct errors promptly, and we’ll always be transparent about any changes to our readers. The way we do this is by adding visible correction notices with timestamps, so you can know exactly what’s changed. Every page also includes a ‘Last Updated’ date, letting you know how current the information is.

Here is our Correction Protocol:

Error Identification: This is identified either by one of our team members or via user feedback.
Verification: Our editors double-check the error and report it within 24 hours.
Correction: Updates made within 48 hours of the error being identified.
Transparency Note: Every corrected article includes a clear “Updated [Date]” notice, so you know exactly what has changed and when.

Additionally, we also consider Tennessee-specific regulations to ensure our content stays fully compliant and up-to-date:

According to the rules set out by the SWAC, all regulatory changes trigger instant content reviews, with a 24 to 48-hour turnaround.
If an operator’s license is revoked, this information must be updated instantly.
Any SWAC enforcement actions are incorporated within 72 hours.
Every quarter, we conduct a full audit of all Tennessee operator content to ensure the information is still accurate.

If you notice any errors in our content, we highly encourage you to reach out to us here at Tennessee Bet. Your feedback helps us continue providing helpful and reliable information about betting in the state.

Content Types & Transparency

We publish a variety of content for Tennessee bettors, and we want you to know exactly what you’re reading and why it matters. Here’s how we make that clear:

Clear Labelling: A clear labelling system for different content categories is used. This way, you’ll immediately understand the purpose of each guide or article.
Visual Cues: We use visual design elements to distinguish between content types, making it easy to find the information you need.
Time-Sensitive Promotions: Promotions with expiration dates are clearly marked, so you’re not misled.
Promotions Explained: Offers are clearly outlined so you’ll know just what to expect upon claiming them.

Promotional Content Disclosure:

Some of our articles include operator promotions or welcome bonuses. Whenever this happens, we disclose our commercial relationship and provide clear details, including:

Terms and conditions, linked directly to the operator’s site
Expiration dates
Eligibility requirements (21+, Tennessee residents, new customers)

All offers promoted on our site are subject to the terms and rules set out by the SWAC.

Responsible Gambling Integration

For each and every article, we always follow strict Tennessee responsible gaming standards. This includes:

Displaying the Tennessee Redline contact (call or text: 1-800-889-9789) in the footer of every page.
Linking to the SWAC self-exclusion program in each guide’s responsible gaming section.
Including contact numbers for the Gambling Clinic (901) 678-3736, National Council on Problem Gambling: 1-800-522-4700, and the Tennessee Institute for Gambling Education & Research (TIGER).
Clearly listing TAADAS resources and support group information for easy access.

All our guides have a dedicated responsible betting section, ensuring these resources are always at your fingertips. Other than that, we always evaluate the responsible gaming tools available at platforms to see if they meet expected standards. Self-exclusion features are also tested to see if they’re easy to set up, while age verification systems are verified.

We also provide educational information on bankroll management, betting limits, and recognizing warning signs of problem gambling, emphasizing that sports betting should be entertainment, not a source of income.

Continuous Improvement Process

With an ever-changing industry like the gaming market, continuous updates are essential in maintaining fresh, helpful, and accurate content. Here’s a look at our structured content improvement process that ensures everything we publish remains reliable:

Monthly Content Reviews: Every month, our editorial team reviews our existing content to ensure that the information available for each platform is accurate, relevant, and provides a complete picture of the site.
Quarterly Market Audit: A comprehensive review of all operator offerings is conducted quarterly. This includes updating information to reflect current promotions, features, and changes.
Annual Compliance Assessment: Once a year, we review all content to ensure it aligns with the latest SWAC regulatory standards.
Ongoing SWAC Monitoring: Our team monitors SWAC regulatory updates and enforcement actions daily.
Reader Surveys: We regularly gather feedback from our users to understand how helpful and reliable our content is and where we can improve.

To keep our guides fully aligned with Tennessee regulations, we follow these measures:

New SWAC rules are incorporated into the content within 7 days of coming into effect.
Regulatory enforcement actions updated within 72 hours.
New operator launches are covered within 14 days of SWAC license approval.
Industry trends are analyzed and updated monthly.
Betting guides are updated ahead of the college football season (July – August).

Tennessee.bet Commitment Statement

Tennessee Bet is committed to providing bettors with useful, accurate, reliable, and unbiased betting information that is genuinely helpful. We do not let commercial partnerships influence our platform evaluations, and you can rest assured that every guide goes through a rigorous fact-checking process that keeps SWAC regulations and operator terms in mind.

Additionally, we stay on top of any developments in Tennessee’s betting landscape scene to ensure our content remains current and relevant. Just as importantly, we consistently promote responsible gaming habits to help protect all our readers and support safe play.

We’re always open to hearing feedback about your experiences at any of our sites, whether it’s positive or negative. With your feedback, we can continue improving our content and understand what players are looking for.

For information on how we collect, use, and protect your data, please see our Privacy Policy.